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AI-POWERED iGAMING CRM

Turn player data into
your next growth move.

Know who to target. What to offer. When to act.
OptiKPI AI Copilot connects real-time player intelligence, predictive ML, segmentation and lifecycle automation in one CRM built for iGaming.

See OptiKPI in actionExplore the platform
OptiKPI player engagement dashboard Active campaigns and campaign goals Real-time player events WhatsApp campaign preview on a phone
PLAYER SIGNALS
Behaviour.
Value. Intent.
AI COPILOT
Predict. Recommend.
Act faster.
SMART AUDIENCES
Right player.
Right moment.
CRM AUTOMATION
Insight
into action.
[ PLAYER INTELLIGENCE → ACTION ]

Trusted by Leading iGaming Operators

  • Entain
  • PlayNorth
  • Jokerbet
  • TEZ888
  • LATAMO
  • Ninja Casino
  • PLAYDOIT
  • ApostaFut
  • Dangal365

01 / FROM PLAYER DATA TO PLAYER INTELLIGENCE
SIGNALS → PREDICTION → ACTION

Player data moves fast.
OptiKPI turns it into direction.

CONNECTOne player. One evolving view.
Customer 360 connects player activity and value
01
CONNECT THE PLAYER

One player.
One evolving view.

Unify behaviour, value, preferences and communication history in Customer 360.

Customer 360Real-time context
02
PREDICT WHAT COMES NEXT

See risk.
Spot opportunity.

Use AI signals for churn risk, deposit propensity, engagement probability and LTV tier.

Predictive intelligenceAI scoring
03
TURN INSIGHT INTO ACTION

Build the audience.
Launch the response.

Move from AI insight to segments, campaigns and workflows without manual handoffs.

AI segmentationLifecycle automation
02 / AI ACROSS THE CRM WORKFLOW
ASK → ANALYSE → CREATE → LEARN

One platform.
AI in every next step.

Understand players. Build audiences.
Create campaigns. Measure what worked.

OPTIKPI / AI CRM WORKSPACEILLUSTRATIVE PRODUCT FLOW
OPTIKPI / AI COPILOT OptiKPI Copilot animated product demonstration A question is typed, Copilot reviews player signals, and three recommended next steps appear. The demonstration repeats automatically. Show high-value players at risk of churn. Ask another question... YOU Show high-value players at risk of churn. Reading player signals OPTIKPI COPILOT Turn player signals into your next action. Start with valuable players showing signs of lower engagement. 01 / SIGNAL Engagement down Review recent activity 02 / PRIORITY High-value players Focus on player value 03 / ACTION Build an audience Prepare a relevant journey Create audience Review players Ready to review

AI Copilot that sees risk before your team has to search for it.

Daily ML scoring tracks churn risk, deposit propensity, LTV tier and engagement probability, then helps turn those signals into audiences and campaigns.

03 / THE RETENTION INTELLIGENCE STACK
DATA + AI + ACTION

Six capabilities.
One retention engine.

From live player data to the next campaign, OptiKPI keeps intelligence and execution inside the same iGaming CRM.

01

AI Copilot

Daily ML scoring for churn risk, deposit propensity, LTV tier and engagement probability. Act before it is too late.

30%churn reduction
02

Gamification

Missions, rewards and bonus logic built directly into your CRM workflows. No separate tool required.

2×repeat visits
03

Customer 360

Complete player profiles with behavior, engagement, transactions and value insights in one unified view.

LIVEcustomer insights
04

Real-Time CDP

Connect gameplay, transactions and behavioral events into one live player profile for instant activation.

<1ssub-second latency
05

Segmentation

Live audiences and value tiers that refresh automatically. Unlimited segments. Always precise.

∞unlimited segments
06

Analytics & Reporting

Retention, campaign ROI, segment performance and business KPIs in dashboards built for operators.

LIVEreal-time insights
Explore OptiKPI
04 / EVERY PLAYER. EVERY STAGE.
ACTIVATE → ENGAGE → RETAIN → REACTIVATE

One lifecycle.
Thousands of individual journeys.

Use player behaviour and predictive intelligence
to decide what each stage needs next.

Turn registration
into first value.

Identify new players who need the right onboarding message, incentive or next step.

FROM SIGNUP TO ACTIVATION
EXPLORE EACH STAGE ↑One player view. Smarter action at every stage.
05 / ONE PLAYER. EVERY TOUCHPOINT.

The channel changes.
The player context shouldn't.

Coordinate every message using the same player intelligence, audience logic and lifecycle strategy.

Email

Personalised lifecycle and promotional messages built around player context.

Explore multichannel engagement
One player.ONE CONNECTED CONTEXT.
Choose a channel to see how it works
06 / BUILT FOR THE TEAM BEHIND RETENTION
LESS SEARCHING → MORE ACTION

Less time finding answers.
More time acting on them.

CRM & CAMPAIGN TEAMS

Start with the opportunity.
Not a blank builder.

Find audiences faster, generate campaign content and launch lifecycle journeys from one workspace.

FASTER EXECUTION01
HEADS OF CRM & RETENTION

Know what is working.
While it still matters.

Ask questions, spot player trends and review campaign performance without manual reporting.

CLEARER DECISIONS02
MARKETING & COMMERCIAL LEADERS

Connect retention activity
to player behaviour.

See where teams are focusing, how audiences respond and what deserves attention next.

STRATEGIC VISIBILITY03
07 / OPTIKPI, EXPLAINED

Questions operators ask.
Answers your team can use.

Have a specific retention use case?

Bring it to the demo
01What is OptiKPI?+

OptiKPI is an AI-powered iGaming CRM and player engagement platform that connects player data, segmentation, campaign automation, predictive intelligence and multichannel engagement in one workflow.

02What can OptiKPI AI do?+

OptiKPI AI can analyse player and campaign data, answer questions in plain English, surface opportunities, help build audiences and generate campaign content.

03Which predictive player signals are available?+

The current AI feature set includes churn risk, deposit propensity, engagement probability and LTV tier to support audience and retention decisions.

04Can OptiKPI AI create campaigns and content?+

OptiKPI can help turn insights into audiences and campaigns, and generate channel-ready content for email, SMS and push notifications. Human review remains part of the workflow.

05How does OptiKPI keep teams in control of AI?+

The AI walkthrough specifies human approval, explainable suggestions and no black-box automation, so teams can review AI-supported decisions before execution.