How can real-time data and personalized CRM campaigns drive player reactivation in the competitive iGaming industry? Ninja Casino found the answer by partnering with OptiKPI, utilizing its real-time data CRM to bring dormant players back to life and keep active users consistently engaged. The result? A 27.3% increase in player logins over just three months.
The Challenge: How to Reactivate Dormant Players and Boost Engagement
Ninja Casino, a leader in the pay-and-play model across the Nordic and Baltic markets, faced a familiar challenge: players who once engaged with the platform were becoming inactive. The casino needed a way to reconnect with these dormant players while also maintaining the loyalty of active users.
To achieve this, Ninja Casino turned to OptiKPI’s real-time data CRM, which allowed them to send personalized, timely messages tailored to each player’s activity level and preferences.
The OptiKPI Solution: Real-Time Data for Precision Targeting
Since 2021, Ninja Casino has relied on OptiKPI for daily player engagement campaigns. In 2024, they fully leveraged OptiKPI’s real-time data capabilities to transform how they approached player reactivation and engagement.
Key Strategies:
Reactivating Inactive Players
OptiKPI’s CRM enabled Ninja Casino to target inactive players with personalized offers such as new live table game announcements and exclusive Hot Game of the Week bonuses. These real-time, relevant messages prompted players to log back in and engage with the platform.
Boosting Engagement for Active Players
Using real-time data, Ninja Casino could continuously engage active players with fresh content and promotions. Whether it was daily tournaments, leaderboard challenges, or cashback offers, the campaigns were always timed for maximum relevance.
The Results: A 27.3% Uplift in Player Logins
Over a three-month period, Ninja Casino experienced a significant 27.3% increase in player logins among those who received the targeted emails. This uplift reflects the power of personalized, real-time messaging in bringing players back to the platform:
- January to March 2024: Ninja Casino saw steady player logins following their campaigns.
- April to June 2024: Logins surged by 27.3%, proving that OptiKPI’s precision-targeted emails were making an impact.
In addition, Ninja Casino achieved an impressive 73% email open rate, demonstrating that their real-time data-driven messages were resonating with their audience. This high engagement rate speaks to the effectiveness of their player reactivation strategy.
Real-Time Data: The Key to Timely, Relevant Messaging
One of the core reasons behind Ninja Casino’s success was OptiKPI’s real-time data CRM. This capability enabled the casino to react instantly to player behaviors—or lack thereof—and deliver the right message at the right time.
- If a player hadn’t logged in for a while, an email was triggered with an offer tied to the player’s interests, such as a bonus for the Hot Game of the Week. This real-time approach ensured the email arrived when the player was most likely to engage.
- For active players, OptiKPI’s data stream allowed Ninja Casino to consistently offer relevant promotions, driving ongoing engagement and loyalty.
Valeriia, Head of CRM at Ninja Casino, emphasized the importance of these real-time capabilities:
“What is important for Ninja is 1. Real-time data operation—ensuring that all transactions and player interactions happen in real time. 2. Having a good and sustainable partner—and OptiKPI is here to support us every step of the way.”
The Hot Game of the Week: A Key Driver of Engagement
A standout success in Ninja Casino’s strategy was their Hot Game of the Week campaign. Each week, a new or popular game was promoted with exclusive bonuses, encouraging players to log in regularly. With OptiKPI’s real-time data stream, Ninja Casino could ensure that the promotion reached players when they were most likely to respond, maximizing the effectiveness of each campaign.
Looking Ahead: Ninja Casino’s Future with OptiKPI 2.0
With these impressive results, Ninja Casino is now preparing for even greater achievements. As they re-enter the Swedish market and gear up for the release of OptiKPI 2.0, Ninja Casino is excited to further optimize their player engagement and reactivation strategies. The upcoming features of OptiKPI 2.0 promise to offer even more precise targeting and retention tools, ensuring continued growth and success.
Conclusion: Real-Time Data CRM Drives Results for Player Reactivation
Ninja Casino’s partnership with OptiKPI showcases the transformative power of real-time data CRM in the iGaming industry. By sending personalized, timely messages through targeted email campaigns, Ninja Casino saw a 27.3% uplift in player logins, successfully reactivating dormant users and keeping active players engaged.
OptiKPI’s real-time capabilities have proven essential in delivering relevant content at the right moment, driving both reactivation and retention. As the casino expands into new markets and embraces OptiKPI 2.0, the future looks even brighter for Ninja Casino’s player engagement strategy.
