Laser-focused
targeting
Boost conversions with precision targeting. Instantly segment customers by behaviors and preferences to deliver tailored messages that drive engagement and maximize results. Turn data into action and transform leads into loyal customers.
Why Customer Segmentation Matters
Target the right customers with the right message
Segment your customers with precision, laying the groundwork for effective campaigns. Transform customer data into actionable insights, powering strategies that boost engagement and conversions.
Pinpoint Precision
Craft razor-sharp customer segments instantly. Leverage behavior, demographics, and transactions to hit your exact target.
Adaptive Segmentation
Switch between real-time and scheduled audiences effortlessly. Refine on the fly as new data emerges.
Intuitive Segment Creation
Build powerful audiences using plain language. No complex logic, no learning curve - just results.
Audience Features
Segmentation Made Simple
Our intuitive tools combine easy-to-use rules, customizable templates, and instant previews. Refine and update your targeting with flexibility, maximizing impact while minimizing complexity.
Ready-to-Use Templates
Launch with pre-built audiences. Easily customize to fit your unique needs.
Intuitive Rule Builder
Create precise customer segments using plain language. No complex logic, zero learning curve.
Real-Time Preview
Instantly see your audience size. Refine segmentation rules on the fly for optimal targeting.
Flexible Updates
Choose your audience refresh rate: live, scheduled, or static. Adapt to your campaign needs effortlessly.
From Insight to Action
Your all-in-one CRM and customer data platform. Leverage real-time insights, automate marketing, and boost retention. Turn data into action for lasting customer relationships and sustainable growth.
We’re proud of our success stories
See how real businesses transformed their customer retention and boosted profits with OptiKPI.
Lataamo
“OptiKPI helped Lataamo to set, orchestrate, and reach out to players at the right time, with the right message. It was crucial for us to offer relevant promotions based on player behavior. OptiKPI’s segmentation capabilities allowed us to create offers that truly resonate with our players.”
– Sami, CRM Manager, Lataamo
Play North
“We have a seamless platform to manage all our player activities in one place and in real time, contacting them at the right time, following all compliance and responsible gaming rules.”
– Kim, CRM Manager, Play North
Ninja Casino
“What is important for Ninja is 1. Real-time data operation—ensuring that all transactions and player interactions happen in real time. 2. Having a good and sustainable partner—and OptiKPI is here to support us every step of the way.”
– Valeriia, Head of CRM, Ninja Casino