What is the most efficient Email Marketing for the Gaming industry?

Sending out commercial messages to a large group of people via email is considered email marketing. Emails can be sent in various formats for promoting a product or service to all potential and current customers. Email marketing is considered to be one of the best forms of marketing.

3 best customer loyalty programs for gaming operators

The challenge for the casinos and online gaming sites in common is retaining customers. Only when an iGaming business manages to boost their retention and control the churn rate do they come up on top. But as a gaming operator, how will you accomplish it? The answer is Loyalty programs.

Strategic Player Segmentation: Elevating iGaming Success

Grouping of your players into various units; small or large, based on their behavior – commonalities and shared characteristics is called customer segmentation. Once such groups are created, the operators can now target each segment individually with relevant offers and contents that cater best to their interests.