10 Key Elements Influencing Casino Players' Loyalty
In the realm of casino gaming, the loyalty of players to a particular brand throughout their journey is greatly influenced by several key factors. Understanding and recognizing these elements empowers casinos to develop effective strategies to cultivate loyalty and retain players.Read more
The Best iGaming CRM for Unprecedented iGaming Success
An iGaming CRM plays a pivotal role in increasing player retention by enabling companies to create personalized player journeys. OptiKPI stands out as the best iGaming CRM solution due to its advanced features and tailored functionalities.Read more
Mastering Customer Segmentation and Targeting: iGaming Success
In this comprehensive guide, we delve into the profound impact of customer segmentation and targeting in the iGaming industry, exploring how it can drive exponential growth and propel your brand to new heights.Read more
Mastering Multi-Channel Marketing in iGaming
OptiKPI helps iGaming businesses reach their target audience, engage players, and drive conversions with a multi-channel marketing platform.Read more
How to increase customer lifetime value in iGaming
How to increase customer lifetime value in iGaming: Top 5 key strategies. Learn how to attract and retain high-value customers, increase your revenue per customer, and ultimately grow your business with OptiKPI.Read more
OptiKPI: Meet our Talents (Episode #5)
Today, we're introducing you to Hari Gopalakrishnan, a Product Head at OptiKPI, who's been in the gaming industry for 18 years.Read more
Winning Marketing Campaigns for Your Online Gaming Site
Welcome campaigns for online gambling businesses have been shown to increase customer deposits by an average of 25%. In this article, we will explain what to expect from marketing campaigns, how to set them up and provide examples of successful campaigns from our clients.Read more
OptiKPI: Meet our Talents (Episode #4)
Neha Achari is an experienced marketing professional in the Gaming Industry with 9+ years of experience. She is a Retention Specialist at OptiKPI, and has handled teams of 20 enthusiasts.Read more
How to Prevent Online Gaming Frauds
In 2021, video gamers spent an average of eight hours and 27 minutes per week playing games. According to Limelight Networks, this represents a 14% increase over 2020. Online gaming revenue is expected to reach $175.10 billion by 2022.Read more
How Player Journey helps your Online Casino Business?
OptiKPIs Player Journey, a critical component of marketing automation software, can guide players toward specific goals, such as making the first deposit, trying a new game, or returning after a period of inactivity.Read more
Player Reactivation Journey - Bring your Players Back to Site
Player Journey empowers gaming operators to take control of their traffic flow and adjust it accordingly.Read more
OptiKPI: Meet our Talents (Episode #3)
Hi! Welcome OptiKPI: Meet our Talents. In this episode, we have Mr. Jobin Jose with us. He is our Senior Digital Marketing Specialist who’s been with us for the past 4+ years.Read more
3 Successful Strategies for Improving Your Deposit Rates
Online business has seen incredible growth over the past few years; a majority of the surge in gaming traffic came during the Covid-19 lockdowns!Read more
OptiKPI: Meet our Talents (Episode #2)
In this episode, we would like you to meet our Senior Architect, Mr. Gopal. He is our mastermind who builds OptiKPI behind the scene.Read more
What is a 3rd party provider? Why do we use them!?
Companies no longer need to be concerned with every element of the software. They used to require teams to construct tools, but now the debate is whether they should build it in-house or utilize a third-party service.Read more
4 best practices to optimize the conversion rate of first-time deposits
In the iGaming industry, first-time deposit (FTD) conversion is a popular customer acquisition metric. Operators can significantly increase their FTDs by reducing friction during the registration and deposit process.Read more
OptiKPI: Meet our Talents (Episode #1)
Hello Everyone! Welcome to OptiKPI’s blog “Meet Our Talents” (special edition). Since we have been quite busy with our technical end for so long, we have decided to take some time off to introduce our incredible team to you.Read more
3 best customer loyalty programs for gaming operators
The challenge for the casinos and online gaming sites in common is retaining customers. Only when an iGaming business manages to boost their retention and control the churn rate do they come up on top.Read more
Multi-Channel Marketing platform for online casino and gambling sites
We all know that even though the online gaming industry is booming like never before; the competition among the rivals is also at an all-time high.Read more
How to run a successful online casino business?
Starting an online gaming business is one thing, but successfully running the business is a big deal. In this article, you will learn the essential strategies that will help you avoid rookie mistakes in handling your online casino business.Read more
4 differences between customer acquisition and customer retention in Gaming
The gaming business revolves around the number of "active users"; the more, the merrier. Online gaming platforms rely their business on players, without whom failure is inevitable. So how do you find players for the game?Read more
OptiKPI: Journey Builder Feature
Player behavior can be defined as the features of players that cause them to behave in a certain way. In the upcoming sections, let us dive deep into player behavior.Read more
User Journey in Retention Strategies for Online Games
Throughout history, online games have encountered several obstacles. But, of course, the blocks have evolved as the world has progressed.Read more
How to boost customer loyalty for online casino
The online gambling sector has risen significantly over the last decade because of developments in technology and the widespread availability of high-speed Internet.Read more
How to increase daily active users on your online gaming platform?
Daily Active Users metric serves as a measure of product health. Depending on the activity you choose to measure, DAUs can give important information about how users engage with your gaming app or site.Read more
How to increase customer retention in your online casino or sport betting site?
Let us now find why customer retention is important in the online gaming sector. With hundreds of online casinos to choose from, the gambler is spoiled with choice.Read more
How to Promote Online Gaming Sites?
The gaming business constantly quests for advancements, and marketers must regularly adapt by fine-tuning their marketing strategies. Let's look at what promotions and marketing are and why it is essential to your gaming business.Read more
How segmentation works in OptiKPI
OptiKPI is the No.1 Gaming Marketing Automation Software in the market. With decades' experience in the industry, we help gaming brands take their business to the next level. Segmentation is one of the most significant assets in OptiKPI.Read more
4 Reliable Marketing Strategies for your Gaming Business
The gaming industry is booming! Technological advancements have paved the way for online games to reach almost everyone. The COVID19 pandemic might have been hazardous for most businesses worldwide but not for Gaming; actually, it had the exact opposite impact.Read more
Evolution in the online gaming industry
The shift to mobile technology has characterized the recent chapter of gaming, but although on-the-go gaming is well-suited to millennials' hectic lives, mobile gaming also has its drawbacks.Read more
Manual Marketing vs. Marketing Automation in Gaming Industry
Marketing is the make-or-break component to a gaming brand’s success. Even when developing a world-class game, success is not guaranteed without due marketing. Manual marketing and marketing automation are both similar and dissimilar.Read more
Digital Marketing for the Gaming Industry
Traditional marketing heavily relied on conventional media; there was a time when a high-definition TV transmission was referred to as "digital."Read more
5 Best Gaming Marketing Campaigns ever
Did all gaming platforms benefit? Of course not. With the surge in gaming participation, the competition between the gaming operators also took off to crazy heights.Read more
Use Case: how to double your FTD conversion rates?
OptiKPI is a marketing automation solution software that is exclusively built for gaming platforms like yours. With extensive experience in the Gaming Industry, we understand your challenges and needs very well.Read more
Best Player Onboarding Strategies for Smooth Conversions on Gaming Platforms
The gaming industry is an entirely different beast. In order to sustain in such a highly competitive vertical, one has to have their product and marketing designed to perfection.Read more
6 Ultra Effective Strategies for Referral Marketing
Referral marketing is one of the most effective ways to reach new audiences. This low-cost approach also brings in quality traffic, hence every gaming operator should include them in their marketing strategy.Read more
5 Effective Stages of Marketing Funnel for Gaming Operators.
A smart marketing funnel will help you track where your players are, how likely they are to engage in your games, and what you need to do to persuade them to convert.Read more
6 Highly Effective Call to Action Buttons for iGames
Call to Action Buttons are one of those elements that help you stand out from your competitors. OptiKPI enables you to completely take charge and deploy CTA’s in the most effective ways.Read more
A Complete Guide to Marketing your Mobile Game app
Why do gaming apps require a solid marketing strategy? The app stores are flooded with millions of mobile games every year.Read more
Featured in Gambling News
Our CEO Johnson Irudayaraj participated in an insightful interview with GamblingNews, to explain a little more about our unique offering and incredible technology.Read more
9 highly effective churn rate prevention strategies
Customer churn basically refers to the number or percentage of customers who stop paying for a service or product at a certain point in time.Read more
Bonuses in real-time: automated and based on player's behaviour
In order to build a loyal customer base, the gaming operators have taken upon the task to load their customers with coupons.Read more
Customer Data Platform
Big data is very useful in gaming for tracking trends, identifying issues, and enhancing game design. For gaming organisations, having a well-defined business intelligence and consumer analytics strategy is becoming increasingly important.Read more
SMS Marketing for Online Gaming
As you all know, SMS stands for Short Message Service. SMS marketing is sending out promotional campaigns in the form of text messages (SMS) for marketing purposes.Read more
What are the types of push notifications?
With OptiKPI you can send messages via all the types of push notifications under one roof, and moreover, you can fully automate the process to communicate with your users effectively.Read more
3 benefits for gaming operators by real-time marketing platforms
Real-time marketing has become an integral part of Gaming industry, do you know why?Read more
OptiKPI helps you integrate the real-time marketing feature along with a fully customizable automation platform into your existing marketing model.Read more
Customer Segmentation for Gaming Operators
Grouping of your players into various units; small or large, based upon their behavior - commonalities and shared characteristics is called customer segmentation.Read more
How to succeed in the Online Gaming Industry?
The global online gaming industry is anticipated to grow at a CAGR of 11.9% during the 2020-2026. The growth of the market is attributed to the growing adoption of video games as a leisure activity among all age groups.Read more
What is the most efficient Email Marketing for Gaming industry?
Sending out commercial messages to a large group of people via email is considered as email marketing. Emails can be sent in various formats for promoting a product or service to all the potential and current customers.Read more
Send Push Notifications for Your Players
Being highly personalized & cost effective, push notifications are one of the best communication channels when it comes to grabbing the attention of customers. When leveraged effectively, it is the best performing asset.Read more
Player Journey is one of the most important parts of marketing for a gaming operator, it helps them to exploit their interactions with users more effectively.Read more
How Push Notifications help in Conversions
Conversion is a term that is used in the gaming industry as a scale for measuring the number of newly registered users who have made their 1st time deposits, i.e, when a new user deposits for the 1st time, he’s considered as a successful conversion.Read more
Bulk Messaging for Gaming industry
Bulk messaging helps business owners to converse with their target group, advertise the business, transmit crucial updates and build customer engagement.Read more
Push Notifications in Customer Engagement
Push notifications when used effectively will play a major role in customer engagement. With push, you can stay one click away from your customers at all times. Since push notifications are hard to ignore, you can develop strategies aiming at improving your engagement ratio.Read more
Push Notifications in Customer retention
Push notifications are extremely popular nowadays but are hardly put into action effectively and cost wisely. In OptiKPI we understand gaming operators and help them to leverage push notifications in the most effective way.Read more
OptiKPI: who we are and why we are?
OptiKPI is an automation platform that is exclusively set up for operating the marketing end of gaming promoters. The company was founded in May 2016 with a mission to provide uncompromised service to gaming platforms.Read more
7 best practices to optimise conversion rate of first time deposits.
Gaming operators are expected to allocate huge budgets on marketing campaigns for grabbing the attention of new players. Say, we have successfully acquired 1000 new players, but what good comes of it if the players acquired through such expensive campaigns fail to make deposits?Read more
Push Notifications for the Gaming Industry
Push notifications are instant messages that pop up at the top or bottom corner of a screen, they may appear differently depending on the users’ browser or mobile device.Read more
Marketing automation in Gaming Industry: why, how and what for?
One of the best automation tools is OptiKPI, it is exclusively designed for the gaming industry, combined with the power of AI and behavioural targeting, it can boost any gaming platforms performance within a short period of time.Read more
Online Gaming Marketing
The online gaming industry has seen an enormous increase in its traffic post Covid19. The need for adventure, entertainment and thrill within the comfort of one’s home has paved the way for a bright future in the gaming industry.Read more
How to acquire a New Player?
A gaming platform requires a great player acquisition strategy in order to cut the cost of onboarding new customers. The marketing needs to be focused on driving quality traffic towards your site or app.Read more
Taking advantage of player behaviour.
Player behaviour is the key element for a gaming operator's success, trying to decrypt the mystery of “why players do what they do'' is a million dollar question.Read more
What are push notifications?
Push notifications are alerts that pop up at the corner of a screen, users receive the messages even when they are not active on the app/ site hence they are hard to ignore.Read more
What actually does marketing automation do?
Marketing automation is designed for marketing departments to effectively promote their product by automating repetitive manual tasks and easily reaching out to customers through multiple channels such as Emails, Push notifications, SMS etc.Read more
Yay! It’s a Big Win! or Automatic alerts case
Of course, it is very exciting to know playing online that Big Win just happened with someone on the platform. It gives good vibes and you feel that you can win as well!Read more
Player Registration: welcome your new users right off the bat
Identify newly registered players right off the bat & welcome them to your platform with the help of OptiKPI’s engine.Read more
User Login: the art of greeting players in real-time
We have perfected the art of greeting players in real-time with relevant promos & offers.Read more
Use Case: Player’s balance around 0
OptiKPI has the ability to improve your Online Gaming Platforms retention ratio like never before. Completely automate your marketing strategies and reach your players in real-time.Read more
Automated birthday greetings to your players
Make your player’s birthday more special than it already is by sending out a birthday wish at exactly at 5 pm along with an awesome gift, a special offer exclusivelyRead more
Use Case: Failed Deposit
When a user tries to deposit but fails to complete the transaction & drops off, OptiKPI picks it up in real-time and sends him/her a gentle Push reminder about their pending transactionRead more
A day in the life of a Customer Support Manager
The day of a Customer Support Manager usually begins with a hot cup of coffee, a list full of missions & a great pride in providing support to their Gaming clients, like an Avenger.Read more
Use Case: Real-time Bonus offers for players who are about to drop
OptiKPI will bring your churn ratio to rock bottom levels with its AI boosted automated marketing strategies! It taps into the power of targeting & delivers the most appropriate messages to your players at the right moment.Read more
Metric: Numbers don't lie!
OptiKPI brings tremendous value to Gaming firms by providing real numbers in real-time, with the help of Metrics you can track & boost your business performance where it needs the most.Read more
Bar Chart and Line Chart - Simple yet Powerful
Bar Charts help clarify trends & estimate key values at a single glance while Line charts help you to quickly tell the range, minimum / maximum or anomalies such as gaps or clusters easily.Read more
Funnel Chart: from sign up to loyalty
With the help of OptiKPI, Gaming firms can now use the analytical power of Funnel Charts to their advantage.Read more
Use Case: How OptiKPI helps you to engage players
Customer base with loyal players is the most valuable asset for any sort of business to thrive and for a Gaming business to really be profitable in the long run,Read more
How OptiKPI helps you to acquire new players
Manage your newly registered players right from the very first moment of sign up to first deposit, with OptiKPI you can fully automate this process!Read more
One time only. Single Send Action
OptiKPI uses Single Send Actions to send out only one Email / SMS / Push notification at a time, it is used mostly for testing purposes.Read more
Over and over again. Recurring Actions
Push Notifications / Emails / SMS campaigns can be automated in such a way that it is sent out repeatedly over and over again to your customers at a pre-specified time, this process is called Recurring Actions.Read more
Cards or Segments? That is the question. Chapter 2
Hi! Welcome back to OptiKPI, let’s dive back into the data pool & discuss more on how our segmentation process works.Read more
Cards or Segments? That is the question. Chapter 1
In OptiKPI we have 2 different, but similar features, called Cards and Segments that act as the backbone for all of your marketing activities.Read more
Types of Data in simple language. String, Boolean...
Data type is like a dialect through which a man & a computer can communicate about how a specific data is to be used..Read more
Fully automated Email Actions with OptiKPI.
Email marketing is a traditional way to be connected with your customers & with OptiKPI you can completely automate the process!Read more
OptiKPI. When do we use Push Notifications?
Push Notification is an automated message sent by your Gaming Platform powered by OptiKPI to your customers which appears in the notification bar even when your application is not open.Read more
OptiKPI. When do we use SMS campaigns?
You can use SMS Action powered by OptiKPI to deliver highly customised, relevant and REAL TIME messages to your players.Read more
Types of Actions in OptiKPI Engine
We use 3 types of Actions in OptiKPI, so you can reach your Players on different stages of their journey.Read more
Actions. Why do we need it?
OptiKPI is exclusively designed for boosting Online Gaming Platforms Marketing through the roof with precise automated Actions.Read more
OptiKPI Actions. What is it?
Actions are the real deal in OptiKPI for boosting a Gaming Platforms growth! In simple words, Action is a highly personalised marketing campaign that can target a unique segment of players in real time.Read more
Dolly the sheep. What is the "clone" feature?
Cloning sounds as a concept derived from futuristic movies but trust us, it’s a great feature in OptiKPI that really comes in handy and saves you a lot of time.Read more