Blog

Trends and Strategies

Stay updated with the latest industry news, interviews, and expert resources.

Strategies

Strategic Player Segmentation: Elevating iGaming Success

Grouping of your players into various units; small or large, based on their behavior - commonalities and shared characteristics is ...

marketing automation
Features

How to Automate and Optimize Retention Marketing

Let’s talk about something every iGaming operator knows: getting players is only half the battle....
customer data platforms
Strategies

Why Customer Data Platforms Are Essential for Retention

If you’re in the business of retention marketing, you’ve probably heard this a million times:...
Future Trends in iGaming Retention
Trends

The Future of iGaming Retention

iGaming retention is one of the biggest challenges operators face today. Imagine this: You’ve launched...
ai-powered-crm-campaign-personalization.jpg
Strategies

Hyper-Personalization in CRM: The Key to Unmatched Engagement

In a world where customer expectations are constantly evolving, generic marketing is no longer enough....
Sports Betting CRM
Features

Why Real-Time Data is Essential for Your Sports Betting CRM

Sports betting is exciting when it’s live—and so are your marketing campaigns when it comes...
Customer Segmentation
Strategies

Customer Segmentation in iGaming: A Guide to Maximizing Player Engagement

Are you still relying on a one-size-fits-all marketing approach for your iGaming platform? Think twice....
marketing automation
Features

How to Automate and Optimize Retention Marketing

Let’s talk about something every iGaming operator knows: getting players is only half the battle....
Sports Betting CRM
Features

Why Real-Time Data is Essential for Your Sports Betting CRM

Sports betting is exciting when it’s live—and so are your marketing campaigns when it comes...
Marketing Automation
Features

Streamlining Player Journeys with iGaming Marketing Automation Platforms

In the iGaming industry, timing and relevance are everything. Players expect personalized, seamless experiences across...
Best iGaming CRM
Features

The Best Value for Money iGaming CRM

In today’s iGaming industry, a CRM is no longer just an optional tool—it’s a fundamental...
Understanding Conversion Metrics
Features

Measure conversion to get the most from your Campaigns

In the fast-paced world of digital marketing, there’s one fundamental truth: you can’t improve what...
News

How Ninja Casino Achieved a 27.3% Uplift in Player Reactivation with Real-Time Data

How can real-time data and personalized CRM campaigns drive player reactivation in the competitive iGaming...
News

Play North’s 29% Engagement Boost

"We have a seamless platform to manage all our player activities in one place and...
Spinning Success
News

Lataamo Spins Up 9% Conversion Rate Boost with OptiKPI

Betting on Retention: Lataamo's Unique Challenge Lataamo, a young and innovative online casino operating under...
customer data platforms
Strategies

Why Customer Data Platforms Are Essential for Retention

If you’re in the business of retention marketing, you’ve probably heard this a million times:...
ai-powered-crm-campaign-personalization.jpg
Strategies

Hyper-Personalization in CRM: The Key to Unmatched Engagement

In a world where customer expectations are constantly evolving, generic marketing is no longer enough....
Customer Segmentation
Strategies

Customer Segmentation in iGaming: A Guide to Maximizing Player Engagement

Are you still relying on a one-size-fits-all marketing approach for your iGaming platform? Think twice....
iGaming CRM
Strategies

iGaming CRM 101: Understanding Player Lifecycles and Optimizing Retention

For online casinos and sportsbooks, retaining players is as critical as acquiring them. While marketing...
Strategies

How Data-Driven CRM Powers Business Growth

We’ve all heard the term “data-driven” thrown around a lot in recent years—but what does...
Strategies

Mastering Customer Segmentation and Targeting: iGaming Success

In the rapidly evolving and fiercely competitive realm of iGaming, the ability to understand and...
Future Trends in iGaming Retention
Trends

The Future of iGaming Retention

iGaming retention is one of the biggest challenges operators face today. Imagine this: You’ve launched...
Casino CRM Software
Trends

The Trending Features to Look for in Casino CRM Software

As the iGaming industry evolves, so do the expectations of players and the challenges operators...