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Trends and Strategies

Stay updated with the latest industry news, interviews, and expert resources.

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Sports Betting CRM
Features

Why Real-Time Data is Essential for Your Sports Betting CRM

Sports betting is exciting when it’s live—and so are your marketing campaigns when it comes...
Customer Segmentation
Strategies

Customer Segmentation in iGaming: A Guide to Maximizing Player Engagement

Are you still relying on a one-size-fits-all marketing approach for your iGaming platform? Think twice....
Marketing Automation
Features

Streamlining Player Journeys with iGaming Marketing Automation Platforms

In the iGaming industry, timing and relevance are everything. Players expect personalized, seamless experiences across...
iGaming CRM
Strategies

iGaming CRM 101: Understanding Player Lifecycles and Optimizing Retention

For online casinos and sportsbooks, retaining players is as critical as acquiring them. While marketing...
Casino CRM Software
Trends

The Trending Features to Look for in Casino CRM Software

As the iGaming industry evolves, so do the expectations of players and the challenges operators...
Best iGaming CRM
Features

The Best Value for Money iGaming CRM

In today’s iGaming industry, a CRM is no longer just an optional tool—it’s a fundamental...

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Strategies

Mastering Customer Segmentation and Targeting: iGaming Success

In the rapidly evolving and fiercely competitive realm of iGaming, the ability to understand and...
marketing automation software
Strategies

How to increase customer lifetime value in iGaming: Top 5 key strategies

Customer lifetime value (LTV) is a crucial metric for any iGaming operator looking to maximize...
Strategies

10 Key Elements Influencing Casino Players’ Loyalty

1. User Experience and Interface (UX/UI): A seamless and user-friendly onboarding experience is crucial for...
Strategies

SMS Marketing for Online Gaming

How is SMS used in marketing? Promotions are compiled into short messages to hook customers...
Strategies

Push Notifications for the Gaming Industry

Push notifications are instant messages that pop up at the top or bottom corner of a...
Strategies

Unlocking Player Retention Excellence: 7 Cutting-Edge Player Retention Strategies and Tools for 2024

In today's highly competitive gaming industry, player retention is essential for success. Players have more...

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