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Trends and Strategies

Stay updated with the latest industry news, interviews, and expert resources.

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Future Trends in iGaming Retention
Trends

The Future of iGaming Retention

iGaming retention is one of the biggest challenges operators face today. Imagine this: You’ve launched...
ai-powered-crm-campaign-personalization.jpg
Strategies

Hyper-Personalization in CRM: The Key to Unmatched Engagement

In a world where customer expectations are constantly evolving, generic marketing is no longer enough....
Sports Betting CRM
Features

Why Real-Time Data is Essential for Your Sports Betting CRM

Sports betting is exciting when it’s live—and so are your marketing campaigns when it comes...
Customer Segmentation
Strategies

Customer Segmentation in iGaming: A Guide to Maximizing Player Engagement

Are you still relying on a one-size-fits-all marketing approach for your iGaming platform? Think twice....
Marketing Automation
Features

Streamlining Player Journeys with iGaming Marketing Automation Platforms

In the iGaming industry, timing and relevance are everything. Players expect personalized, seamless experiences across...
iGaming CRM
Strategies

iGaming CRM 101: Understanding Player Lifecycles and Optimizing Retention

For online casinos and sportsbooks, retaining players is as critical as acquiring them. While marketing...

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How Data-Driven CRM Powers Business Growth
Strategies

How Data-Driven CRM Powers Business Growth

We’ve all heard the term “data-driven” thrown around a lot in recent years—but what does...
Out of the box thinking
Strategies

Mastering Customer Segmentation and Targeting: iGaming Success

In the rapidly evolving and fiercely competitive realm of iGaming, the ability to understand and...
marketing automation software
Strategies

How to increase customer lifetime value in iGaming: Top 5 key strategies

Customer lifetime value (LTV) is a crucial metric for any iGaming operator looking to maximize...
OptiKPI reward
Strategies

10 Key Elements Influencing Casino Players’ Loyalty

1. User Experience and Interface (UX/UI): A seamless and user-friendly onboarding experience is crucial for...
push notification
Strategies

SMS Marketing for Online Gaming

How is SMS used in marketing? Promotions are compiled into short messages to hook customers...
planet-volumes-
Strategies

Push Notifications for the Gaming Industry

Push notifications are instant messages that pop up at the top or bottom corner of a...

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