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Trends and Strategies

Stay updated with the latest industry news, interviews, and expert resources.

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multichannel marketing
Strategies

Multi-Channel Marketing: Driving Engagement Across Platforms

If you’re sticking to just one marketing channel, you’re leaving engagement—and revenue—on the table. Multi-channel...
Predictive insights
Trends

How Predictive Insights Are Changing Retention Marketing

Let’s cut to the chase—retention marketing is HARD. Players are constantly bombarded with shiny new...
marketing automation
Features

How to Automate and Optimize Retention Marketing

Let’s talk about something every iGaming operator knows: getting players is only half the battle....
customer data platforms
Strategies

Why Customer Data Platforms Are Essential for Retention

If you’re in the business of retention marketing, you’ve probably heard this a million times:...
Future Trends in iGaming Retention
Trends

The Future of iGaming Retention

iGaming retention is one of the biggest challenges operators face today. Imagine this: You’ve launched...
ai-powered-crm-campaign-personalization.jpg
Strategies

Hyper-Personalization in CRM: The Key to Unmatched Engagement

In a world where customer expectations are constantly evolving, generic marketing is no longer enough....

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OptiKPI reward
Strategies

10 Key Elements Influencing Casino Players’ Loyalty

1. User Experience and Interface (UX/UI): A seamless and user-friendly onboarding experience is crucial for...
push notification
Strategies

SMS Marketing for Online Gaming

How is SMS used in marketing? Promotions are compiled into short messages to hook customers...
planet-volumes-
Strategies

Push Notifications for the Gaming Industry

Push notifications are instant messages that pop up at the top or bottom corner of a...
Modern Technology-based
Strategies

Unlocking Player Retention Excellence: 7 Cutting-Edge Player Retention Strategies and Tools for 2024

In today's highly competitive gaming industry, player retention is essential for success. Players have more...
OptiKPI Social Presence
Strategies

5 Best Gaming Marketing Campaigns ever

Since the age of empires, humans have always shown their deep appreciation for leisure games....
OptiKPI
Strategies

3 Successful Strategies for Improving Your Deposit Rates

Online business has seen incredible growth over the past few years; a majority of the...

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