Why It Matters
Goal-Driven Campaigns for Measurable Success
Align every campaign with clear business objectives. OptiKPI’s intelligent platform tailors performance tracking to your specific goals, whether it’s driving engagement, boosting conversions, or maximizing revenue. Monitor real-time progress, measure goal conversions, and track value attribution across channels.
Goal-Driven Strategy
Set crystal-clear objectives for each campaign. Drive engagement or boost revenue with key business metrics.
Multi-Channel AB Testing
Optimize impact through data-driven experimentation. Refine your approach based on real-time performance data.
Dynamic Performance Tracking
Measure conversion rates and financial impact instantly. Pivot strategies on-the-fly for maximum ROI.
Features
Precision Campaigns, Measurable Results
Our intuitive tools combine easy-to-use rules, customizable templates, and instant previews. Refine and update your targeting with flexibility, maximizing impact while minimizing complexity.
Objective-Driven Optimization
Set clear goals and track value attribution. Align campaigns with business objectives for maximum impact.
Smart A/B Testing
Refine strategies with data-driven experiments. Use control groups to measure true campaign effectiveness.
Flexible Campaign Triggers
Choose between time-based and event-triggered campaigns. Engage customers at the perfect moment.
Campaign Intelligence
Dive deep into campaign metrics. Gain actionable insights with detailed, real-time reporting.
Multi-Channel Execution
Deliver consistent messages across all touchpoints. Optimize engagement on every platform.
From Insight to Action
Convert complex transactions into marketing gold. Transform raw data into user-friendly, actionable insights instantly. Simplify decision-making with clear, ready-to-use information. Turn every customer interaction into a marketing opportunity, effortlessly.
We’re proud of our success stories
See how real businesses transformed their customer retention and boosted profits with OptiKPI.
Lataamo
“OptiKPI helped Lataamo to set, orchestrate, and reach out to players at the right time, with the right message. It was crucial for us to offer relevant promotions based on player behavior. OptiKPI’s segmentation capabilities allowed us to create offers that truly resonate with our players.”
– Sami, CRM Manager, Lataamo
Play North
“We have a seamless platform to manage all our player activities in one place and in real time, contacting them at the right time, following all compliance and responsible gaming rules.”
– Kim, CRM Manager, Play North
Ninja Casino
“What is important for Ninja is 1. Real-time data operation—ensuring that all transactions and player interactions happen in real time. 2. Having a good and sustainable partner—and OptiKPI is here to support us every step of the way.”
– Valeriia, Head of CRM, Ninja Casino