How Data-Driven CRM Powers Business Growth
We’ve all heard the term “data-driven” thrown around a lot in recent years—but what does it really mean, and how can it actually help grow your business? Today, we’re diving deep into the concept of data-driven CRM and exploring how platforms like OptiKPI can transform customer relationships. From real-time insights to personalized marketing, we’ll show […]
Mastering Customer Segmentation and Targeting: iGaming Success
In this comprehensive guide, we delve into the profound impact of customer segmentation and targeting in the iGaming industry, exploring how it can drive exponential growth and propel your brand to new heights.
How to increase customer lifetime value in iGaming: Top 5 key strategies
LTV refers to the total value that a customer will bring to your business over the course of their lifetime. By understanding and increasing LTV, iGaming operators can attract and retain high-value customers, increase their revenue per customer, and ultimately grow their business.
10 Key Elements Influencing Casino Players’ Loyalty
In the realm of casino gaming, the loyalty of players to a particular brand throughout their journey is greatly influenced by several key factors. Understanding and recognizing these elements empowers casinos to develop effective strategies to cultivate loyalty and retain players. In this article, we will explore the fundamental factors that shape the loyalty of casino players during their gaming experience.
SMS Marketing for Online Gaming
SMS stands for Short Message Service. SMS marketing is sending out promotional campaigns in text messages (SMS) for marketing purposes. These messages usually deliver offers, updates, or alerts to customers. Also, OTP’s are widely sent via SMS for authentication purposes.
Push Notifications for the Gaming Industry
Being highly personalized & cost-effective, push notifications is one of the best communication channels among marketing managers in the online gaming industry.
Unlocking Player Retention Excellence: 7 Cutting-Edge Player Retention Strategies and Tools for 2024
According to a recent study, gaming businesses with high player retention rates achieve revenue growth that is 50% higher than those with low retention rates. Additionally, the cost of acquiring new players is up to five times higher than the cost of retaining existing players.
5 Best Gaming Marketing Campaigns ever
Did all gaming platforms benefit? Of course not. With the surge in gaming participation, the competition between the gaming operators also took off to crazy heights. Those who took advantage of the situation managed to rise with the trend. Others, not so lucky. Countless gaming firms shut down during the pandemic, yet others cased in.
3 Successful Strategies for Improving Your Deposit Rates
You can acquire players into your platform with exquisite welcome offers and bonuses. But the real deal is converting them into depositors. Since there are many options available in the market for the players, they hardly stay loyal to one platform. So, in this article, we have brought up some of the most efficient strategies for converting non-depositors into depositors and retaining existing customers.
Online Gaming Marketing
The online gaming industry has seen an enormous increase in its traffic post Covid19. The need for adventure, entertainment and thrill within the comfort of one’s home has paved the way for a bright future in the gaming industry.