Optimizing Player Journeys for Gaming Success: Strategies and OptiKPI Insights
What is a Player Journey? Player Journey is a term that is exclusively used in the gaming industry, it can be described as the entire experience a player has while communicating with a gaming brand. A player journey begins right from brand discovery to signup and goes all the way till the end. Transactions are […]
How to increase customer retention in your online casino or sports betting site?
Which is more challenging? To attract new players to your platform or customer retention. The answer is quite simple, customer retention for gaming is as complicated as acquiring new players.
5 Effective Stages of Marketing Funnel for Gaming Operators
Deploying such marketing funnels are the real deal when it comes to successful campaigns. In this article, we will help you understand the fundamentals of a marketing funnel and how to deploy them more effectively.
What is the most efficient Email Marketing for the Gaming industry?
What is the most efficient Email Marketing for the Gaming industry? Want to know everything about email marketing and how it can help your gaming business? Do you know the best strategies for improving the quality of your email marketing? Want to get your hands on automated software to solve all your marketing worries? If […]
3 best customer loyalty programs for gaming operators
The challenge for the casinos and online gaming sites in common is retaining customers. Only when an iGaming business manages to boost their retention and control the churn rate do they come up on top. But as a gaming operator, how will you accomplish it? The answer is Loyalty programs.
6 Highly Effective Call to Action Buttons for iGames
Call to Action Buttons are one of those elements that help you stand out from your competitors. OptiKPI enables you to completely take charge and deploy CTA’s in the most effective ways.
4 best practices to optimize the conversion rate of first-time deposits: Part 2
We have what it takes to reach people and turn them into loyal customers for your platform in this article “4 best practices to optimize the conversion rate of first-time deposits”. Why wait? Let’s jump straight into the subject!
Strategic Player Segmentation: Elevating iGaming Success
Grouping of your players into various units; small or large, based on their behavior – commonalities and shared characteristics is called customer segmentation. Once such groups are created, the operators can now target each segment individually with relevant offers and contents that cater best to their interests.