6 Highly Effective Call to Action Buttons for iGames

Call to Action Buttons are one of those elements that help you stand out from your competitors. OptiKPI enables you to completely take charge and deploy CTA’s in the most effective ways.
4 best practices to optimize the conversion rate of first-time deposits: Part 2

We have what it takes to reach people and turn them into loyal customers for your platform in this article “4 best practices to optimize the conversion rate of first-time deposits”. Why wait? Let’s jump straight into the subject!
Strategic Player Segmentation: Elevating iGaming Success

Grouping of your players into various units; small or large, based on their behavior – commonalities and shared characteristics is called customer segmentation. Once such groups are created, the operators can now target each segment individually with relevant offers and contents that cater best to their interests.