Individual
Customer Insight
Unlock the power of individual customer profiles. Track every interaction, preference, and behavior in real-time. Equip your teams with deep, actionable insights for each customer. Deliver truly personalized experiences that drive loyalty and maximize lifetime value.
Why It Matters
Total Customer Clarity
Gain 360-degree visibility into each customer’s onsite activity and preferences. Track engagement patterns, claimed promotions, and favored devices, payment methods, and communication channels. Transform these insights into personalized experiences that boost loyalty and drive meaningful engagement across all touchpoints.
Holistic Customer Profile
See every interaction, purchase, and preference at a glance. Understand each customer's unique journey instantly.
Cross-Team Intelligence
Empower marketing and support with shared customer histories. Elevate service and engagement across all touchpoints.
Precision Personalization
Transform behavioral data into tailored strategies. Craft messages that resonate deeply with each individual.
Features
Full Customer Intelligence
Track individual activities, measure value, and visualize engagement patterns. Our Customer Preference Profile reveals insights into personalized strategies that boost engagement and loyalty.
Customer Activity Tracking
View individual history and preferences at a glance.
Value and KPI Metrics
Monitor customer-specific performance indicators.
Engagement Heatmap
Visualize peak activity periods for targeted outreach.
Product Affinity Analysis
Identify each customer’s favorite products or services.
Customer Preference Profile
Optimize interactions based on preferred devices, communication channels, products, and payment methods.
From Insight to Action
Your all-in-one CRM and customer data platform. Leverage real-time insights, automate marketing, and boost retention. Turn data into action for lasting customer relationships and sustainable growth.
We’re proud of our success stories
See how real businesses transformed their customer retention and boosted profits with OptiKPI.
Lataamo
“OptiKPI helped Lataamo to set, orchestrate, and reach out to players at the right time, with the right message. It was crucial for us to offer relevant promotions based on player behavior. OptiKPI’s segmentation capabilities allowed us to create offers that truly resonate with our players.”
– Sami, CRM Manager, Lataamo
Play North
“We have a seamless platform to manage all our player activities in one place and in real time, contacting them at the right time, following all compliance and responsible gaming rules.”
– Kim, CRM Manager, Play North