Each Customer 360 Profile contains detailed insights into customer activity, engagement, and financial behavior.
Customer Overview
Displays basic customer profile details, including account information and key identifiers.
Customer Activity History
Presents key financial metrics related to the customer’s purchasing value, wagering activity, and betting volume.
Peak Activity Hours
A heatmap visualization showing the hours when the customer is most active on the site.
Financial Metrics
Summarizes the customer’s financial engagement, including:
- Total Deposits
- Withdrawals
- Bonuses Redeemed
- Customer Lifetime Value (LTV)
Engagement History
Tracks how the customer has interacted with marketing efforts, displaying:
- Number of campaigns the customer has enrolled in and engaged with.
- Number of workflows the customer has participated in.
Affinity
Analyzes the customer’s preferred behaviors based on historical activities, such as:
- Payment methods most frequently used.
- Typical betting or gaming behaviors.
Preferred Product Categories
Highlights the types of products or services the customer typically engages with, helping teams tailor marketing strategies accordingly.
Top Played Games
Displays the most frequently played games by session count, providing insights into the customer’s gaming preferences.
Activity in the Last 90 Days
Logs all customer actions and events recorded in the last 90 days, offering a recent snapshot of activity trends.