The Engagement Dashboard is designed for marketing teams to evaluate campaign execution and performance. It includes actionable insights to optimize engagement strategies.
Key Metrics and Features
- Engagement Distribution – Provides an overview of marketing campaign performance, including total send-outs, deliveries, engagements, and unsubscribes.
- Engagement by Channel – Breaks down campaign performance by communication channels such as Email, SMS, and Push Notifications.
- Highest-Engagement Campaigns – Displays top-performing campaigns ranked by customer engagement.
- Peak Engagement Hours – A heatmap visualization showing when customers are most active in responding to campaigns.
- Explore Alternative Channels – Identifies customers who are unresponsive to a specific channel and suggests engaging them through other channels.
- Engage Untouched Customers – Highlights customers who have not received any campaigns in the last seven days and provides options to re-engage them through targeted communication.
The Engagement Dashboard helps marketing teams assess engagement trends, identify high-performing campaigns, and refine marketing strategies..