The Customer 360 module provides a comprehensive, real-time view of individual customers, combining profile data, engagement history, financial metrics, and behavioral insights. It allows businesses to analyze customer activity at a granular level and take immediate actions based on customer behaviors.
With Customer 360, businesses can:
- Access detailed customer profiles, including demographic data and activity history.
- Track customer engagement, including interactions with campaigns and workflows.
- Analyze financial metrics, such as deposits, withdrawals, and lifetime value.
- Identify customer preferences and affinities, allowing for hyper-personalized marketing.
- Determine a customer’s peak active hours, helping teams engage customers at the most effective times.
Users can search for customers by ID, email, or name, view key customer insights, and take action by:
Adding customers to a Static Audience List for targeted marketing or exclusion (e.g., VIP/high rollers, bonus abusers, inactive users).
Sharing the customer profile with other team members for follow-up or special handling.
By leveraging Customer 360, businesses can enhance personalization, improve retention strategies, and optimize high-value customer interactions.