The Dashboard is one of the most important features in OptiKPI, designed to help marketers better understand their customers and optimize their marketing strategy with data-driven decisions. By providing real-time insights into customer behavior, campaign performance, and business impact, dashboards enable users to make informed adjustments to maximize engagement and revenue.
Dashboards are built-in for all OptiKPI clients and can be managed via role-based permissions to control access based on user responsibilities.
OptiKPI’s dashboards provide:
- Insights to optimize both campaigns and workflows—helping teams refine communication strategies.
- Action-driven widgets that highlight gaps in customer engagement and suggest follow-up actions.
- Channel performance insights, enabling users to detect inefficiencies in communication channels and adjust accordingly.
With a combination of data analysis and actionable recommendations, the Dashboard is an essential tool for marketers, CRM teams, and business leaders looking to drive better results through customer engagement.