The Marketing Dashboard is designed for marketing managers to assess campaign performance and its impact on business outcomes.
Key Metrics and Features
- Key Customer Events – Displays the primary activities customers are performing on the site.
- Peak Activity Hours – A heatmap visualization showing when customers are most active, segmented by event type.
- Featured Campaigns – Lists the top campaigns ranked by conversion rate or revenue impact.
- Monetary Campaign Highlights – Identifies top-performing campaigns based on monetary attribution, according to the financial goal set in the campaign.
- Featured Workflows – Highlights the highest-converting workflows to assess automated engagement effectiveness.
The Marketing Dashboard provides marketing managers with a clear understanding of which campaigns drive revenue and engagement, helping to improve campaign strategies.