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iGaming CRM Strategies, Trends & Insights
Stay ahead with the Best iGaming CRM strategies, latest news & industry trends, and expert insights. Explore data-driven resources, actionable tips, and proven best practices to boost player engagement, maximize retention, and drive business growth
Strategic Player Segmentation: Elevating iGaming Success
Grouping of your players into various units; small or large, based on their behavior - commonalities and shared characteristics is ...
What is iGaming? Trends, Technologies, and the Future
Over the past decade, iGaming has transformed the way people play and bet online. With...
CRM Features, Benefits & iGaming Solutions for Business Growth
Customer Relationship Management (CRM) is essential for businesses looking to build strong, lasting relationships with...
The Best SMS Marketing Strategies for Online Casino
SMS marketing remains one of the most powerful ways for online casino to connect with...
How Multi-Channel Marketing Helps iGaming Brands Grow
The iGaming industry is constantly evolving, and brands must find new ways to engage and...
The Role of Predictive Analytics in Casino Retention
Retention is the most significant challenge in the online casino industry. Attracting new players is...
How to Reduce Churn in Online Casinos (Step-by-Step Guide)
Attracting new players to an online casino is just the beginning—it’s keeping them engaged that...
CRM Features, Benefits & iGaming Solutions for Business Growth
Customer Relationship Management (CRM) is essential for businesses looking to build strong, lasting relationships with...
Why iGaming Platform Need Specialized CRM Solutions
The iGaming industry has rapidly evolved, becoming one of the most competitive and fast-paced markets....
Why a Unified Customer 360 View Matters?
In today’s digital-first world, businesses generate vast amounts of customer data from multiple sources—websites, mobile...
Optimizing SaaS Retention Tools with OptiKPI’s Analytics
Customer retention is the foundation of a sustainable SaaS business. While acquiring new users is...
Maximize ROI with Advanced Customer Segmentation Techniques
Here’s a question for you: Are you really getting the most out of your marketing...
How to Automate and Optimize Retention Marketing
Let’s talk about something every iGaming operator knows: getting players is only half the battle....
How Ninja Casino Achieved a 27.3% Uplift in Player Reactivation with Real-Time Data
How can real-time data and personalized CRM campaigns drive player reactivation in the competitive iGaming...
Play North’s 29% Engagement Boost
"We have a seamless platform to manage all our player activities in one place and...
Lataamo Spins Up 9% Conversion Rate Boost with OptiKPI
Betting on Retention: Lataamo's Unique Challenge Lataamo, a young and innovative online casino operating under...
What is iGaming? Trends, Technologies, and the Future
Over the past decade, iGaming has transformed the way people play and bet online. With...
The Best SMS Marketing Strategies for Online Casino
SMS marketing remains one of the most powerful ways for online casino to connect with...
How Multi-Channel Marketing Helps iGaming Brands Grow
The iGaming industry is constantly evolving, and brands must find new ways to engage and...
The Role of Predictive Analytics in Casino Retention
Retention is the most significant challenge in the online casino industry. Attracting new players is...
How to Reduce Churn in Online Casinos (Step-by-Step Guide)
Attracting new players to an online casino is just the beginning—it’s keeping them engaged that...
The Role of Segmentation in Personalized Experiences
Segmentation and personalized experiences are no longer optional—they’re the foundation of effective marketing in today’s...
What is iGaming? Trends, Technologies, and the Future
Over the past decade, iGaming has transformed the way people play and bet online. With...
How Multi-Channel Marketing Helps iGaming Brands Grow
The iGaming industry is constantly evolving, and brands must find new ways to engage and...
The Role of Predictive Analytics in Casino Retention
Retention is the most significant challenge in the online casino industry. Attracting new players is...
Best CRM for iGaming: A Complete Comparison
Running an online casino isn’t just about offering great games and smooth payments. The real...
Best iGaming CRM Solutions: Top Tools to Boost Player Engagement & Retention
Best iGaming CRM platforms are essential for operators looking to maximize player engagement, automate marketing,...
The Evolution of CRM Technology: What to Expect in 2025
Customer Relationship Management (CRM) technology has evolved tremendously over the past few decades, transforming from...