Effective content is crucial for a successful campaign. The right messaging ensures your campaign resonates with the audience and achieves its objectives. You can select existing content or create new content to customize messaging for your audience.
For more details on creating new content, see Creating content
Selecting Communication Content
To choose content for your campaign:
- Click “Choose Content”.
- The Library pop-up will open, displaying available content for selection.
- Select the desired content or create a new one directly from the library.
A/B Testing
OptiKPI offers A/B testing to optimize campaign performance by comparing multiple content variations.
- Static A/B Testing – Manually set fixed percentages for variant groups. Review the results after the campaign completes.
- Dynamic A/B Testing – Set initial test percentages, let OptiKPI analyze performance, and automatically send the remaining audience to the winning variation for maximum impact.
OptiKPI supports up to 4 content variants for A/B testing, allowing for thorough performance comparison and data-driven decision-making.