How Data-Driven CRM Powers Business Growth

We’ve all heard the term “data-driven” thrown around a lot in recent years—but what does it really mean, and how can it actually help grow your business? Today, we’re diving deep into the concept of data-driven CRM and exploring how platforms like OptiKPI can transform customer relationships. From real-time insights to personalized marketing, we’ll show […]

How to increase customer lifetime value in iGaming: Top 5 key strategies

Customer lifetime value (LTV) is a crucial metric for any iGaming operator looking to maximize their revenue and profitability. LTV refers to the total value that a customer will bring to your business over the course of their lifetime. By understanding and increasing LTV, iGaming operators can attract and retain high-value customers, increase their revenue per customer, […]