Streamlining Player Journeys with iGaming Marketing Automation Platforms
In the iGaming industry, timing and relevance are everything. Players expect personalized, seamless experiences across every touchpoint—whether it’s a welcome bonus, reactivation offer, or loyalty reward. Managing these interactions manually is time-consuming and prone to errors, especially at scale. That’s where iGaming marketing automation comes in. Marketing automation empowers operators to streamline player journeys, ensuring […]
Play North’s 29% Engagement Boost
Play North’s 29% Engagement Boost: A Success Story with OptiKPI
Lataamo Spins Up 9% Conversion Rate Boost with OptiKPI
Betting on Retention: Lataamo’s Unique Challenge Lataamo, a young and innovative online casino operating under an Estonian license, faced a critical business challenge in early 2023. Despite its unique approach to player onboarding and engagement, the two-year-old brand needed to focus on reactivation and player retention in the competitive iGaming market. Sami, the CRM manager […]
Mastering Customer Segmentation and Targeting: iGaming Success
In this comprehensive guide, we delve into the profound impact of customer segmentation and targeting in the iGaming industry, exploring how it can drive exponential growth and propel your brand to new heights.
Strategic Player Segmentation: Elevating iGaming Success
Grouping of your players into various units; small or large, based on their behavior – commonalities and shared characteristics is called customer segmentation. Once such groups are created, the operators can now target each segment individually with relevant offers and contents that cater best to their interests.