Online Gaming Marketing
The online gaming industry has seen an enormous increase in its traffic post Covid19. The need for adventure, entertainment and thrill within the comfort of one’s home has paved the way for a bright future in the gaming industry.
How to Promote Online Gaming Sites?
The gaming business constantly quests for advancements, and marketers must regularly adapt by fine-tuning their marketing strategies. Let’s look at what promotions and marketing are and why it is essential to your gaming business.
Optimizing Player Journeys for Gaming Success: Strategies and OptiKPI Insights
What is a Player Journey? Player Journey is a term that is exclusively used in the gaming industry, it can be described as the entire experience a player has while communicating with a gaming brand. A player journey begins right from brand discovery to signup and goes all the way till the end. Transactions are […]
5 Effective Stages of Marketing Funnel for Gaming Operators
Deploying such marketing funnels are the real deal when it comes to successful campaigns. In this article, we will help you understand the fundamentals of a marketing funnel and how to deploy them more effectively.
What is the most efficient Email Marketing for the Gaming industry?
What is the most efficient Email Marketing for the Gaming industry? Want to know everything about email marketing and how it can help your gaming business? Do you know the best strategies for improving the quality of your email marketing? Want to get your hands on automated software to solve all your marketing worries? If […]
6 Highly Effective Call to Action Buttons for iGames
Call to Action Buttons are one of those elements that help you stand out from your competitors. OptiKPI enables you to completely take charge and deploy CTA’s in the most effective ways.
Strategic Player Segmentation: Elevating iGaming Success
Grouping of your players into various units; small or large, based on their behavior – commonalities and shared characteristics is called customer segmentation. Once such groups are created, the operators can now target each segment individually with relevant offers and contents that cater best to their interests.