Log in
Book demo

Why Customer Data Platforms Are Essential for Retention

customer data platforms

If you’re in the business of retention marketing, you’ve probably heard this a million times: data is king. But having data isn’t enough. It’s what you do with that data that drives results. Enter Customer Data Platforms (CDPs)—the unsung heroes of modern retention strategies. CDPs take your player data—everything from deposits to game preferences—and turn […]

Streamlining Player Journeys with iGaming Marketing Automation Platforms

Marketing Automation

In the iGaming industry, timing and relevance are everything. Players expect personalized, seamless experiences across every touchpoint—whether it’s a welcome bonus, reactivation offer, or loyalty reward. Managing these interactions manually is time-consuming and prone to errors, especially at scale. That’s where iGaming marketing automation comes in. Marketing automation empowers operators to streamline player journeys, ensuring […]

iGaming CRM 101: Understanding Player Lifecycles and Optimizing Retention

iGaming CRM

For online casinos and sportsbooks, retaining players is as critical as acquiring them. While marketing efforts often focus on onboarding new players, a strong retention strategy powered by iGaming customer relationship management (CRM) is essential for long-term growth and profitability. This guide provides an introduction to iGaming customer relationship management, explores the stages of the […]

The Best Value for Money iGaming CRM

Best iGaming CRM

In today’s iGaming industry, a CRM is no longer just an optional tool—it’s a fundamental part of maximizing the value of your players. However, with countless CRM solutions available, finding the right platform can feel like a balancing act. You need a solution that offers powerful tools to drive engagement and retention, but without the […]

How to increase customer lifetime value in iGaming: Top 5 key strategies

marketing automation software

Customer lifetime value (LTV) is a crucial metric for any iGaming operator looking to maximize their revenue and profitability. LTV refers to the total value that a customer will bring to your business over the course of their lifetime. By understanding and increasing LTV, iGaming operators can attract and retain high-value customers, increase their revenue per customer, […]

10 Key Elements Influencing Casino Players’ Loyalty

In the realm of casino gaming, the loyalty of players to a particular brand throughout their journey is greatly influenced by several key factors. Understanding and recognizing these elements empowers casinos to develop effective strategies to cultivate loyalty and retain players. In this article, we will explore the fundamental factors that shape the loyalty of casino players during their gaming experience.

3 Successful Strategies for Improving Your Deposit Rates

You can acquire players into your platform with exquisite welcome offers and bonuses. But the real deal is converting them into depositors. Since there are many options available in the market for the players, they hardly stay loyal to one platform. So, in this article, we have brought up some of the most efficient strategies for converting non-depositors into depositors and retaining existing customers.