How to Automate and Optimize Retention Marketing

Let’s talk about something every iGaming operator knows: getting players is only half the battle. The real challenge? Keeping them engaged with effective marketing automation strategies. Retention marketing is like maintaining a garden—you can’t just plant the seeds (acquire players) and walk away. You need to nurture them (keep them engaged), or they’ll wither away […]

How Ninja Casino Achieved a 27.3% Uplift in Player Reactivation with Real-Time Data

How can real-time data and personalized CRM campaigns drive player reactivation in the competitive iGaming industry? Ninja Casino found the answer by partnering with OptiKPI, utilizing its real-time data CRM to bring dormant players back to life and keep active users consistently engaged. The result? A 27.3% increase in player logins over just three months. […]

Play North’s 29% Engagement Boost

– Kim, CRM Manager, Play North The Challenge Play North, a young and ambitious brand in the Netherlands’ newly regulated iGaming market, faced significant challenges at the beginning of 2024. Kim, the CRM manager at Play North, explains: “We struggled with low conversion of our players – we have a good player base, but not […]