Optimizing Player Journeys for Gaming Success: Strategies and OptiKPI Insights

What is a Player Journey? Player Journey is a term that is exclusively used in the gaming industry, it can be described as the entire experience a player has while communicating with a gaming brand. A player journey begins right from brand discovery to signup and goes all the way till the end. Transactions are […]

6 Highly Effective Call to Action Buttons for iGames

Call to Action Buttons are one of those elements that help you stand out from your competitors. OptiKPI enables you to completely take charge and deploy CTA’s in the most effective ways.