The online gaming industry is highly competitive, with dozens of leading platforms fighting for the top spot. To compete against such fierce competition, one needs solid marketing strategies. Bonuses have become vital ammo for gaming operators who desire an ongoing engagement from their players. Not long ago, bonuses were unheard of, but as the industry progressed, the competition too! The gaming operators shell out tons of money on bonuses and offers to secure their spot on top.
Why are Bonuses an integral part of online gaming?
The gaming operators load their customers with coupons to build a loyal customer base. Nowadays, it has become a norm in the gaming industry to offer bonuses regularly. It helps them capture their audience's attention; it positively impacts business performance. A gaming brand's success is built upon a solid marketing foundation; attractive promotional campaigns are necessary for attracting and retaining good traffic.
Several successful gaming brands out there spend more on their marketing than on what they spent on building their product. Marketing makes that considerable difference -- the more influential the promotions, the more profitable. Bonuses equip the operators to penetrate the market and reach customers.
What is a real-time bonus?
Real-time bonuses are the offers sent to players right in the moment of heat. A great marketing automation software like OptiKPI picks up cues when a player is onto something and delivers a relevant bonus, thus increasing the odds in the business's favor. Real-time bonuses will help a gaming platform deploy its best offers at the right time to the right audience, thus accomplishing incredible ROI's.
How effective are bonuses based on player behavior?
The very need for sending out bonuses is to engage your players at the highest level, and bonuses based on player behavior help the operators take it up a notch. Player behavior is a term used in the gaming industry to define the characteristics of a player/ gamer. Player data will help us categorize them under relevant segments. Track their activity closely in real-time; it will help us profile them. Player profiles help us deliver the most relevant offers in the best of times.
What are the types of bonuses?
Following are some of the major types of bonuses in the gaming industry:
Bulk bonus - are sent in considerable quantities; to everyone. For example, the same "Welcome Bonus" is sent to all the newly registered players.
Unique bonus - are sent to selected individuals. A tailor-made bonus is delivered to a player when he satisfies a specific condition. For example, OptiKPI lets you send Netflix unique codes as a gift to all the birthday players. The sent codes can only be used once.
Product bonus - are usually the products of respective platforms or casinos. For example, casinos send free spins as a bonus to their players.
Money bonus - All bonuses involving cash rewards are called Money bonuses. For example, deposit bonus offers like, deposit $10 and get $10 dollars Free.
Following are an in-depth classification of the types of bonuses:
Sign Up Bonus
The fundamental principles of sign-up bonuses have been consistent throughout history. Their actual meaning is that a player initially deposits a small sum of money and is paid with a bonus that is typically equal to or larger than their deposit amount.
A free spin is one spin of a reel that does not need payment. If the casino provides you ten free spins, you can spin ten times on a specific slot machine without paying; the winnings are added to your account. Some casinos offer no deposit incentives in the form of free spins. However, any gains from free spins bonuses are subject to wagering restrictions.
Reload bonuses are top-rated and are given on future deposits. Some sites provide reloads to all players on their first deposit for the month or week, while others only offer them to customers who meet specific conditions.
Most sites also include a loyalty programme or a VIP programme. These function by paying you based on your gaming activities. Rewards may simply be cash paid to your account, or you may be able to earn things like unique hospitality at sporting events, concert tickets, or products.
Consider the well-being of your players when planning out promotional activities. Strive for an environment that promotes responsible gaming. Personalize bonuses based on player behavior to ensure that the offers reach the right people. When players are on a losing streak and refuse to take a break, step in and let them know about the situation. Build a brand that genuinely cares for its players. Integrate compliance and responsible gaming into your marketing.
The Best Marketing Automation Software for Gaming: OptiKPI
OptiKPI is a gaming marketing automation platform that has achieved the art of promotional marketing like none other. It is the best software that challenges traditional marketing by automating all moves along the chain. Start from scratch -- create bonuses based on player behavior, test run the promotions, edit them and deliver them via multiple marketing channels in real-time (all under one roof).
We provide you with an easy to create and deployable workstation for bonuses, choose any marketing channels you wish to access and deliver all the promotional bonuses efficiently. You can automate all the above processes and eliminate the indulgence of manual laboring; increased team productivity and revenue uplift are a given.
OptiKPI can be readily implemented as a marketing tool into a gaming platform in four weeks and is highly user-friendly. Every campaign may be modified and automated in real time. OptiKPI promises uncompromised service with global customer support available 24 hours a day, seven days a week.